5 Awesome Christmas Restaurant Marketing Ideas
Christmas and New Year are the busy seasons for restaurants, eateries, bars, pubs and microbreweries. As a restaurateur, you need to make sure that your marketing stands out.
Your marketing should get your cash registers ringing. And, you don't want to spend a whole of money too!
5 Low-cost Powerful Restaurant Marketing Tips
Here are some powerful and effective restaurant marketing tips that restaurants can use that don't take a whole lot of budget or effort. No, we are not asking you to spend tons of money or effort! These are simple but extremely powerful ideas that can get restaurants more customers and at a very low cost.
Interested? Then read on!
Use Instagram Reels to boost your restaurant marketing
Instagram and Facebook Reels are great ways to reach out to a much wider audience. Unlike posts or stories, Reels can be seen by those accounts that do not follow your business on social media.
Instagram's algorithm favours Reels as it is competing with TikTok. Restaurants must integrate Reels as their go-to strategy for their social media marketing. Reels are also a fabulous way to tell your restaurant's story to a wide audience.
The best part about Reels is that you can shoot shot videos of your chef, ambience, bartenders, plating of food, cocktails being made and interviews with happy customers. It's easy, cheap and can be done with the minimum of fuss.
Invite Social Media Influencers to boost your restaurant's marketing
Social media influencers play an important role in propagating a restaurant's presence. Their followers trust them and love them. Posts by influencers have phenomenal reach and engagement.
Get 5 to 10 social media influencers and let them talk about your business' specials, events and offers. They will make cool videos and posts and quickly and easily reach out to a highly focused target audience.
Leverage marketing tools like facebook look-alike audience
Don't waste money on generic marketing. Instead, use the powerful Facebook tool - Lookalike Audience. This tool helps reach out to customers who are likely to be your customers. This feature can help you increase your RoI tremendously. It takes just a few minutes to set up a Lookalike Audience and you get much better results than your generic target audience selection.
Use Instagram Reels to boost your restaurant marketing
During Christmas and New Year, people get together in large groups. What better way to increase your revenues than by addressing these groups?
Individuals and companies host events and spend generously. A clever restaurant marketing strategy is to address this target audience. The best part is the cost of marketing is significantly lower and the revenue for each successful conversion can be very large.
The groups can be as big as ten to even hundreds. Go ahead and advertise on Facebook, Instagram and Google and see the outstanding results!
Create a powerful, seo optimized landing page for Christmas and new year
Websites are an integral absolutely necessary component of your restaurant marketing. Restaurant websites have a force-multiplier explosive effect on your restaurant marketing by increasing and strengthening your brand presence and, also, vastly improving your social media paid advertising.
Create an amazing landing page for your business with details of offers, events and specials. The website page should have a form with an exciting Call-To-Action (CTA) which can convert visitors to customers.
It's simple, easy and supremely powerful!
Go ahead & market your restaurant smarter and better
These tips are easy to use and extremely powerful. Go ahead try these ideas for a successful marketing campaign of your restaurant this festive season.